fbpx

 

 

 

 

 

 

 

 

Exhibitor Information

Exhibit at The Women’s Expo! This March 28 & 29 at Rosedale Center.

While we still refer to The Women’s Expo as an “Expo,” the event looks and feels more like a Festival – with live music, entertainment, and of course, one of a kind Vendors. Since we purchased The Twin Cities Women’s Expo in 2018, we’ve been searching for ways to improve the experience for everyone from Attendees to Exhibitors. This year, one way we’re doing that is by hosting the Expo at Rosedale Center – a mall with an average weekend attendance of 140,000 people. We are so excited to use this new stage to elevate the voices of Minnesota women business owners, entertainers, and leaders higher than we ever have before.

Exhibit at The Women’s Expo! This March 28 & 29 at Rosedale Center.

While we still refer to The Women’s Expo as an “Expo,” the event looks and feels more like a Festival – with live music, entertainment, and of course, one of a kind Vendors. Since we purchased The Twin Cities Women’s Expo in 2018, we’ve been searching for ways to improve the experience for everyone from Attendees to Exhibitors. This year, one way we’re doing that is by hosting the Expo at Rosedale Center – a mall with an average weekend attendance of 140,000 people. We are so excited to use this new stage to elevate the voices of Minnesota women business owners, entertainers, and leaders higher than we ever have before.

Why should you Exhibit at The Women’s Expo?

 

  • Rosedale Center is one of the busiest malls in the country with an average weekend attendance of over 140,000 guests. Shoppers at this mall tend to have more spending power and are more highly educated than the average mall goer. Rosedale Center also has a substantial group of teen, young adult, and young professional shoppers.
  • Women make roughly 85% of consumer purchases and 90% of the household healthcare decisions – they are looking for companies and organizations who take women into account and are actively developing products and services that make women’s lives easier.
  • The Women’s Expo is the only large-scale female-focused festival in Minnesota dedicated to uplifting women and making a real difference in the community.
  • It’s more than shopping! We take care to select Vendors, Speakers, and Entertainers that add value and bring joy.
  • More than ever before, Women want to shop with vendors who understand them, provide unique products, are environmentally sustainable, and are local and diverse.
  • All our Exhibitors receive 10 Free Expo Tickets to give away. Expo tickets will get your guests in to the HEART of the Expo – where most of the entertainment, demonstrations and experiences will be.
  • Invitation to the March 4th Exhibitor Happy Hour, Sponsored by Granite City in Rosedale. Enjoy free appetizers and discount drinks. Plus meet other Vendors and tour the Expo event space!
  • We provide substantial scholarships to qualifying women, people of color, and LGBTQ+ owned businesses that are interested in Exhibiting with us. To be considered for a scholarship, all you need to do is apply to Exhibit. Limited quantity available.
  • You have the option to enter into our Affiliate Program! You will receive a unique link from us which you can then share to promote the event and earn referral commissions from each ticket sale you generate.

Why should you Exhibit at The Women’s Expo?

 

  • Rosedale Center is one of the busiest malls in the country with an average weekend attendance of over 140,000 guests. Shoppers at this mall tend to have more spending power and are more highly educated than the average mall goer. Rosedale Center also has a substantial group of teen, young adult, and young professional shoppers.
  • Women make roughly 85% of consumer purchases and 90% of the household healthcare decisions – they are looking for companies and organizations who take women into account and are actively developing products and services that make women’s lives easier.
  • The Women’s Expo is the only large-scale female-focused festival in Minnesota dedicated to uplifting women and making a real difference in the community.
  • It’s more than shopping! We take care to select Vendors, Speakers, and Entertainers that add value and bring joy.
  • More than ever before, Women want to shop with vendors who understand them, provide unique products, are environmentally sustainable, and are local and diverse.
  • All our Exhibitors receive 10 Free Expo Tickets to give away. Expo tickets will get your guests in to the HEART of the Expo – where most of the entertainment, demonstrations and experiences will be.
  • Invitation to the March 4th Exhibitor Happy Hour, Sponsored by Granite City in Rosedale. Enjoy free appetizers and discount drinks. Plus meet other Vendors and tour the Expo event space!
  • We provide substantial scholarships to qualifying women, people of color, and LGBTQ+ owned businesses that are interested in Exhibiting with us. To be considered for a scholarship, all you need to do is apply to Exhibit. Limited quantity available.
  • You have the option to enter into our Affiliate Program! You will receive a unique link from us which you can then share to promote the event and earn referral commissions from each ticket sale you generate.

Event Layout

Event Layout

The Expo is split into 2 sections:

The HEART of the Expo will be on the 2nd floor of the former Herberger’s space and attendees will need an Expo Ticket to get in to this space. This is where all our major performances, speakers, and special activities will be. This space is secure, so Exhibitors in this area will be able to keep their booths set up overnight.

The Main Mall Area is FREE for all mall goers to enjoy! Anyone walking through the mall will be able to shop at your booth plus enjoy the few performances and activities we have in the main mall. We do not recommend leaving any valuables at your booth after hours. Limited overnight storage space is available in the HEART.

Scroll down to see what will be inside each section!

The Expo is split into 2 sections:

The HEART of the Expo will be on the 2nd floor of the former Herberger’s space and attendees will need an Expo Ticket to get in to this space. This is where all our major performances, speakers, and special activities will be. This space is secure, so Exhibitors in this area will be able to keep their booths set up overnight.

The Main Mall Area is FREE for all mall goers to enjoy! Anyone walking through the mall will be able to shop at your booth plus enjoy the few performances and activities we have in the main mall. We do not recommend leaving any valuables at your booth after hours. Limited overnight storage space is available in the HEART.

Scroll down to see what will be inside each section!

Inside the HEART of the Expo

Inside the HEART of the Expo

Boutique Showcase

It can be challenging to sell clothing at an Expo. Not many women are willing to buy something without trying it on first. We’ve got you and your customers covered! Exhibitors in this area will have access to private fitting rooms that used to be part of the former Herberger’s.

Food & Drink Area

Most Expos have strict limitations on selling food & giving out samples – But not here! We’ve created this space just for you and all the other taste makers out there just trying to get their creations into the mouths of new fans!

Salon & Spa Area

This area is situated in a quiet & relaxing space inside the former Herberger’s – perfect for a spa, massage, makeup, or salon setup!

Pet Area

It’s no secret, we love animals! If you sell pet accessories, fashion, furniture, food, or anything else, this area is purrfect for you. Special events include an animal adoption event by Underdog Rescue, Q&A session with Katie K9, and a pet costume contest!

Fitness Area

All forms of fitness are welcome in this area! There’s more than one way to move and we want to connect women with fun new ways to approach exercise.

Community Engagement

Engaging with our community is how we take steps towards building a better, more equal world for Everyone. This is where we support one another, share experiences, and understand each other’s struggles. Our community bond helps us build valuable relationships and gives us a deeper sense of belonging. 

Expo Main Stage

Headliners include a ‘Feminist Icon’ Drag Show by Flip Phone – featuring Julia Starr, Tygra, Nocturna Lee Mission, Mercedes Iman Diamond, hosted by Sasha Cassadine. A Musical performance from NBC’s The Voice finalist Kat Perkins. The first ever LIVE Feminist Book Club Podcast – host Renee Powers, will interview local authors Junauda Petrus-Nasah, Shannon Gibney, and Sheila O’Connor. Plus a meet and greet with Lorna Landvik.

Speaker Stage

Featured Speakers include 50 Fun Things to Rock What You Got with Teresa Thomas
and a Drag Makeup Tutorial by Julia Starr!

Boutique Showcase

It can be challenging to sell clothing at an Expo. Not many women are willing to buy something without trying it on first. We’ve got you and your customers covered! Exhibitors in this area will have access to private fitting rooms that used to be part of the former Herberger’s.

Food & Drink Area

Most Expos have strict limitations on selling food & giving out samples – But not here! We’ve created this space just for you and all the other taste makers out there just trying to get their creations into the mouths of new fans!

Salon & Spa Area

This area is situated in a quiet & relaxing space inside the former Herberger’s – perfect for a spa, massage, makeup, or salon setup!

Pet Area

It’s no secret, we love animals! If you sell pet accessories, fashion, furniture, food, or anything else, this area is purrfect for you. Special events include an animal adoption event by Underdog Rescue, Q&A session with Katie K9, and a pet costume contest!

Fitness Area

All forms of fitness are welcome in this area! There’s more than one way to move and we want to connect women with fun new ways to approach exercise.

Community Engagement

Engaging with our community is how we take steps towards building a better, more equal world for Everyone. This is where we support one another, share experiences, and understand each other’s struggles. Our community bond helps us build valuable relationships and gives us a deeper sense of belonging. 

Expo Main Stage

Headliners include a ‘Feminist Icon’ Drag Show by Flip Phone – featuring Julia Starr, Tygra, Nocturna Lee Mission, Mercedes Iman Diamond, hosted by Sasha Cassadine. A Musical performance from NBC’s The Voice finalist Kat Perkins. The first ever LIVE Feminist Book Club Podcast – host Renee Powers, will interview local authors Junauda Petrus-Nasah, Shannon Gibney, and Sheila O’Connor. Plus a meet and greet with Lorna Landvik.

Speaker Stage

Featured Speakers include 50 Fun Things to Rock What You Got with Teresa Thomas
and a Drag Makeup Tutorial by Julia Starr!

Inside the Main Mall Area

Inside the Main Mall Area

Community Arts Stage

Free performances on the Main Mall Community Arts Stage will feature a DIY home decor demo by Create Space plus local dance & music performances Emceed by local vocalist, Jearlyn Steele!

Kid's Area

We didn’t forget about the kiddos! This area is for the fun, games and lessons that help teach our kids about self-love, empathy, and inclusivity. Featuring a Drag Queen Story Time hosted by Tygra and Sissy Tops. Free for all to enjoy!

Career Fair

This area is for women of all ages to explore career possibilities and dream big! 

Community Arts Stage

Free performances on the Main Mall Community Arts Stage will feature a DIY home decor demo by Create Space plus local dance & music performances Emceed by local vocalist, Jearlyn Steele!

Kid's Area

We didn’t forget about the kiddos! This area is for the fun, games and lessons that help teach our kids about self-love, empathy, and inclusivity. Featuring a Drag Queen Story Time hosted by Tygra and Sissy Tops. Free for all to enjoy!

Career Fair

This area is for women of all ages to explore career possibilities and dream big! 

How to Pick the Best Spot for You

Step 1 – Choose a Section:

Section 1 – The HEART of the Expo

Where it all happens! We’re turning the former Herberger’s Space into a full-on festival with entertainment, demonstrations and a curated marketplace. This area is only accessible to our ticketed attendees. Vendors in this space will be sorted into these curated areas:

WEAR: Boutique Showcase – An ideal area for clothing and fashion vendors. This area will have access to full fitting rooms that used to be part of the former Herberger’s. So, your customers can try things on, and you can sell more clothing!

TASTE: Food & Beverage Area – An area for all things delicious! Including spirits, beer, wine. A Ramsey County Food License is required for any vendors who will be distributing samples. A dedicated food & cooking stage will be in this area. If you are interested in giving a cooking demonstration, please let us know in your application.

RELAX: Salon & Spa Area – This area is situated in a quiet & relaxing space inside the former Herberger’s – perfect for any spa, massage, makeup, or salon vendors!

LOVE: Pet Area – It’s no secret, we love animals! This area is for any vendor with pet accessories, fashion, furniture, food, or anything else geared towards our furry friends.

MOVE: Fitness Area – All forms of fitness are welcome in this area! There’s more than one way to move and we want to connect women with fun new ways to approach exercise.

GIVE: Community Engagement Area – Engaging with our community is how we take steps towards building a better, more equal world for Everyone. This area is for Nonprofit Organizations and Community Groups.

Prices from $595 – $1790 depending on size.

Section 2 – The Main Mall Area

FREE for all mall goers to enjoy! Anyone walking through the mall will be able to shop at your booth plus enjoy the few performances and activities we have in the mail mall. Vendors in this section will be placed along the main corridors of Rosedale Mall. With two floors, lots of open spaces, and access to the mall’s general traffic, you will receive maximum exposure to a broad range of shoppers.

The spaces in this section are unique and vary in size, shape, and amenities depending on which floor and location you are located on. The following currated areas will be in this section, but you do not need to fit into these categories to be in the Main Mall Area:

DREAM: Career Fair – This area is for women of all ages to explore career possibilities and dream big!

GROW: Kid’s Area – We didn’t forget about the kiddos! This area is ideal for any vendors with products geared towards kids including toys, games, clothing, and activities. Featuring a Drag Queen Story Time hosted by Tygra and Sissy Tops.

 

Prices from $595 – $1790 depending on size

Step 2 – Choose your space size

 

Small – $595.00

Includes an 8 ft Table and 1 chair. This selection is perfect for any Exhibitors who only need a table!

Tables will be located primarily in the Main Mall along the 2nd floor hallways and in the HEART. A limited number may be available in the first-floor atrium.

 

  • Most spaces on the 2nd floor of the Main Mall area
  • Spaces also available in the HEART

Medium – $895.00/$995.00

This is your “typical 10 x 8 expo booth”. Spaces will either be open and free flowing, where you have the option to create your space with tables & fixtures or may include pipe and drape. Space configuration will be determined in March in conjunction with the mall. Tables and chairs not included but may be rented for an additional cost.

 

  • Most spaces are on the first floor of the Main Mall Area
  • Spaces also available in the HEART 

Large – $1790.00

Double up your space and get the most value out of being at the mall! Spaces are at least 20 x 20 and will be in prime traffic areas. Open areas (no pipe and drape) Some unique space opportunities exist for creative vendors and sponsors.

 

  • Locations in the Main Mall and the HEART
  • Prime spaces are assigned first

Step 3 – Choose your Add Ons

Need additional services? We have some extras available at a small additional cost. Unless otherwise noted above, spaces do NOT include tables and chairs. Internet is free in the mall. 

Electricity – $95.00
Tables – $20 ea
Chairs – $10 ea

What kind of interactive experiences are we looking for?

These are some of the current interactive experiences we are building for The Expo in March 2020. Is there something you would like to bring to the expo but don’t see it here? That’s okay – contact us and let’s make it happen!

 

  • Technology/Gaming– We all know that technology is exploding, and part of that is video games! Women often are forgotten in the world of technology and gaming, so we are looking for demonstrations and activities to change that.
  • Kids – We can’t forget about the kids! We’re looking for exciting, unique activities geared towards younger crowds. From story times to art projects, concerts to dance parties, we want to have something for the whole family!
  • Fitness and Health – We place a lot of emphasis on wellness both physically and mentally. Women tend to care for others first and themselves second, which is why we are always looking to include live fitness/wellness classes, demonstrations and health checks.
  • Live Podcasts – Our dream is to have a line-up of various local podcasts recording LIVE from the Expo! If you are part of a local podcast or know someone who is, contact us. You do not need to be an exhibitor to participate.
  • Women Authors – We are looking for local women and/or LGBTQIA+ authors who are interested in doing a live reading from their book, demonstration, and/or book signing. Women authors who are interested in exhibiting will be placed in our designated ‘Women Authors’ section.
  • Spa/ Masseuse – We have access to a quiet, relaxing, space at Rosedale that is perfect for a spa, massage area, or both!
  • Local Food/Beer/Wine/Liquor Makers – Sampling, cooking or demonstrations are super popular! Gather a crowd around your booth.

Quick Stats

70% of attendees are between 35-55 years old, 30% are younger than 35, 10% are older than 55.
2.5 million Minnesotans reside in Hennepin, Ramsey, Washington, & Dakota Counties.
43% of those residents earned a Bachelor’s degree or higher.
27% of those residents identify as non-white
793 thousand of those residents are female between the ages of 18 – 65.
85% of all consumer purchases in the USA are made by women.
50% of products traditionally marketed to men are actually purchased by women. This includes automobiles, home improvement products and electronics.
90% of women make the household healthcare decisions.

Exhibitor Agreement

Open and download our 2020 Exhibitor Agreement

venue info

Rosedale Center

1595 MN-Hwy 36// Roseville, MN 55113
Open Google Map

Rosedale Center is centrally located between the Twin Cities of Minneapolis and St. Paul. Rosedale Center, a 1,149,639 square foot shopping center, features 160 retailers including AMC Theatres, JCPenney, Macy’s and Von Maur.

Rosedale Center attracts more than 14 million visitors annually and is rated a top shopping destination in Minnesota. For more information on stores, event and programs, please visit RosedaleCenter.com.

 

Additional Exhibitor info

  • Sell at your booth! Sales, samples, and giveaways encouraged
  • Interactive Experiences Bring in the Crowds! Women are looking for more than just shopping. They desire relationships and opportunities to connect.
  • Rosedale offers a unique experience to engage with shoppers who are not just there for our Expo. Roughly 300+ individual Exhibitor spaces are available.
  • Thousands of FREE parking spaces
  • Easy access, same-day Load-in

Additional Services

  • Additional Tables and Chairs($20.00/$10.00 ea.)
  • Electricity ($95.00 ea.)

Enhance your exhibitor experience.