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Behind every great idea, there’s a passionate individual. As we enter the final week of preparations for Rock What You Got, we wanted to get a little personal, to pull back the curtain behind our very own “Wizard”. Today, we want to introduce you to the woman who has the courage, heart and brains to take on this monumental event.

The lineup of unique experiences and interactive opportunities explains it all. It takes a village to put together this one-of-a-kind event, but leading that village is one innovative champion for women in Minnesota. Her name is Buffie Blesi, and her title is CIO (chief inspiration officer).

Ten years ago, Blesi left the male-dominated world of banking and finance and incorporated her own business. In the years since, she’s coached more than 175 (mostly women) business owners, opened another business, and purchased the Twin Cities Women’s Expo and rebranded it into Rock What You Got.

“Buying this event and attempting to completely change it, along with the minds of those who have strong opinions about it, has been both rewarding and frustrating,” says Blesi. “But I am truly grateful to all of the amazing and powerful women who trusted me and agreed to be a part of this crazy mission.”

That mission? To be a guide and catalyst to help every woman fulfill their dreams and potential. Whether it’s small business, a professional career, or family life,  Blesi has been and continues to be a fierce advocate for women.  That is why she is determined to revolutionize this expo— to provide women with experiences, relationships and introduce us to the community we deserve. Celebrating  ourselves and lifting each other up with the goal of transforming this event into a festival of women rocking what they’ve got without ever apologizing for it.

Perhaps you’ve felt guilty for the decisions you’ve made in life. Perhaps you’ve found yourself saying “sorry” for your success or your drive to achieve. Perhaps you’re looking for more substance and meaningful connections in life. If you are a woman,  you can likely relate to Buffie Blesi on her journey. And thanks to her vision, you can take comfort in knowing you’re not alone.

Join our unique line up of special guests on Jan. 25 and 26 at the Earle Brown Heritage Center. Tickets are on sale now!

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